Strategy-First Branding & Websites Built to Scale
Clear strategy. Disciplined execution. Design systems that actually work.
Working with Chris Eder Design is not about chasing trends or decorating pages.
It’s about building clarity into your brand and infrastructure into your website so growth doesn’t feel chaotic.
With a background shaped by military planning, years of Squarespace platform expertise, and hands-on experience working with nonprofits, authors, and service-based businesses, every project is approached as a system, not a one-off deliverable.
The goal is simple: remove confusion, create alignment, and build something that continues working long after launch day..
WHAT MAKES THIS PROCESS DIFFERENT
Most designers start with visuals. I start with structure.
Design fails when it skips strategy. That’s why every project begins by defining goals, audience behavior, and long-term needs before a single layout is touched.
This approach is informed by:
Military discipline and mission planning
Years of real-world brand and website builds
Direct collaboration with decision-makers
A small, focused studio model with zero handoffs
You work directly with the person designing your system, not a junior team member or account manager.
Coming Soon!
THE CHRIS EDER DESIGN FRAMEWORK
The Process
1. Discovery and Alignment - We define the mission, audience, success metrics, and constraints. This step prevents costly revisions later.
2. Strategy and Structure - Information architecture, hierarchy, and systems are mapped before design begins. This is where clarity is engineered.
3. Build and Refinement - Design and development move forward with purpose. Every decision has a reason, not a preference.
4. Launch and Handoff - The site or system is deployed cleanly, tested thoroughly, and handed off with confidence. No mystery. No dependency.
This framework ensures consistency across branding, websites, and identity systems.
A repeatable process built for clarity, efficiency, and results.
Coming Soon
WHO THIS IS FOR?
This work is intentional. Not every project is a fit.
Chris Eder Design works best with:
Service-based businesses that value clarity
Nonprofits and mission-driven organizations
Authors, consultants, and thought leaders
Founders who want systems, not shortcuts
If you’re looking for fast, cheap, or trend-driven design, this likely isn’t the right fit. If you want structure, longevity, and performance, it probably is.
WHY CLIENTS STAY
Clients like Joyful Petcare, Victor Gardner Jr., Skin Wisdom, and others don’t come back for “fresh looks.” They come back because the foundation holds.
Clear systems mean:
Faster decision-making
Easier updates
Consistent brand presence
Reduced redesign cycles
That’s the difference between design that looks good and design that works.
Because systems outperform aesthetics.
Coming Soon
SQUARESPACE DONE RIGHT
The platform matters less than how it’s used.
As a Squarespace Gold Partner, Chris Eder Design builds custom, strategic sites on a platform that clients can actually manage long-term.
This means:
Custom design without developer lock-in
SEO-first structure
Clean handoff and training
Scalability without complexity
Squarespace isn’t the limitation. Poor strategy is.
Coming Soon
WHAT TO EXPECT
No mystery. No fluff. No wasted motion.
You can expect:
Clear communication
Defined milestones
Strategic reasoning behind decisions
Honest guidance, even when it’s uncomfortable
The goal is not approval. The goal is results.
