Visual Identity System
AKA Visual System, Visual Identity, or Brand Identity - is a package of visual components an company employs to communicate their brand messaging.
The system may or may not also include collateral marketing materials such as stationery, brochures, and signage.
I make both a single-page Branding Guide and Visual Identity Systems which include guidance on using your logo, seal, emblem, wordmark, alternate logos, web headers, stationery systems, and colors. This system or guide ultimately will help your organization communicate consistently.
Here are a few examples
